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    • Branding and Advertising

    • The Making of a Name: The Inside Story of the Brands We Buy. The Making of a Name: The Inside Story of the Brands We Buy.
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      The Making of a Name: The Inside Story of the Brands We Buy.

      Publisher Description How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the...

      Now: $19.95
    • SALE
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      Brandscendence: Three Essential Elements of Enduring Brands.

      Publisher Description "Brandscendence" - the fusion of "brand" and "transcendence" - brands that go beyond ordinary limits. World-class commercial brands such as BMW, Coke, Disney, General Electric, and IBM, and even not-for-profit institutions such as...

      Was: $46.95
      Now: $12.95
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      Streetwise Advertising, Direct Mail and Publicity.

      Publisher Description Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real...

      Was: $39.95
      Now: $9.95
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      10 Advertising Principles. 10 Advertising Principles.
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      10 Advertising Principles.

      An engaging survey which provides clear explanations and over 150 examples of good advertising as well as useful checklists for each chapter. It examines the 10 key principles underlying all great advertising, and shows you how to create dynamic,...

      Was: $49.95
      Now: $3.95
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      The Art of Branding.

      Publisher Description As advertising genius Bernd Kreutz tells us, when Picasso first launched his marketing campaign to establish himself as a brand, "marketing" as we know it did not exist. Yet he recognized its potentials, and, by systematically...

      Was: $39.95
      Now: $9.95
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      Brands and Desires.

      Publisher Description Brands identify products and services. Yet a brand is much more than a "brand name" or a "brand logo" on a "brand-name product." Brands reflect individual and collective desires that go far beyond a product's utilitarian benefit...

      Was: $39.95
      Now: $9.95
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      Branding from A-Z.

      Publisher Description We live in a world of brands. Brands play a crucial role in business competition, but have also become an important social phenomenon. Brands are represented by signs and symbols, gestures and images. They stand for values, hopes...

      Was: $39.95
      Now: $9.95
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      Wordcraft: The Art of Turning Little Words Into Big Business. Wordcraft: The Art of Turning Little Words Into Big Business.
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      Wordcraft: The Art of Turning Little Words Into Big Business.

      Looks at how companies name themselves and their products. He goes into the offices of Lexicon, the world's largest professional naming firm where we see how the Blackberry got its name; describes how the creative team behind Viagra made it into such a...

      Was: $36.00
      Now: $7.95
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