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  • Branding and Advertising

    • The Making of a Name: The Inside Story of the Brands We Buy. The Making of a Name: The Inside Story of the Brands We Buy.

      The Making of a Name: The Inside Story of the Brands We Buy.

      Publisher Description How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the...

      Now: $19.95
    • SALE

      Brandscendence: Three Essential Elements of Enduring Brands.

      Publisher Description "Brandscendence" - the fusion of "brand" and "transcendence" - brands that go beyond ordinary limits. World-class commercial brands such as BMW, Coke, Disney, General Electric, and IBM, and even not-for-profit institutions such as...

      Was: $46.95
      Now: $12.95
    • SALE

      Streetwise Advertising, Direct Mail and Publicity.

      Publisher Description Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real...

      Was: $39.95
      Now: $9.95