Quick view The Making of a Name: The Inside Story of the Brands We Buy. Publisher Description How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the... Publisher's Price Was: Now: Now: $19.95 Compare
SALE Quick view Brandscendence: Three Essential Elements of Enduring Brands. Publisher Description "Brandscendence" - the fusion of "brand" and "transcendence" - brands that go beyond ordinary limits. World-class commercial brands such as BMW, Coke, Disney, General Electric, and IBM, and even not-for-profit institutions such as... Publisher's Price Was: $46.95 Now: Now: $12.95 Compare
SALE Quick view Streetwise Advertising, Direct Mail and Publicity. Publisher Description Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real... Publisher's Price Was: $39.95 Now: Now: $9.95 Compare
SALE Quick view Warriors on the High Wire: The Balancing Act of Brand Leadership in the 21st Century. Publisher Description Based on interviews with 50 CEOs and key-decision makers from top companies around the world, Fiona Gilmore distils the essence of many of today's leading brands. Those whose opinions and ideas were sought include: Michael Eisner... Publisher's Price Was: $29.95 Now: Now: $4.95