All Categories - ECONOMICS AND BUSINESS - Business Case Studies

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Freedom of Expression: Overzealous Copyright Bozos and Other Enemies of Creativity.

Publisher Description Drop that quotation/sample/collage, sir! An enlightening, amusing, and frightening look at how the growth of intellectual property law is making us all less free to say and think what we want. In 1998 university professor and...

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The New Market Leaders: Who's Winning and How in the Battle for Customers.

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Tea In the Library.

Publisher Description Inspired by a lecture she has attended, Regina Stanton, a young journalist, embarks upon a journey through the forces determining contemporary culture. Leaving behind the vestiges of a failed romance, she travels to the Whitsunday...

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Mission and Money: Understanding the University.

Publisher Description Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year...

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Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut.

Publisher Description Hired in 1996, James Marcus made his start at Amazon when it was still a 50 person "futuristic mom-and-pop grocery," selecting all the books featured on its homepage from a crude wooden office desk made of discarded doors. By the...

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Power to People: The Inside Story of AES and the Globalization of Electricity.

Publisher Description In the late 1990s, while Enron was flying high, a smaller power company flew under the radar. AES was founded in 1981 according to a different set of principles - fiscally conservative investment strategies paired with the belief...

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Dogfight: HowApple and Google Went to War and Started a Revolution.

This is all about the battle between Apple and Google for control of the smartphone marketand of the warriors, from Steve Jobs to Sergy Brin, who want to control our minds and wallets. The author takes us into the offices and conference rooms where...

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Office Mayhem: A Handbook for Practical Anarchy in the Workplace.

This is a mischievous humour book for every paranoid colleague, nervous receptionist, aimless salesman, needy manager and oddball 'team-player' in your company. This book provides instruction on making office guns from basic office supplies;...

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Fighting the Banana Wars and Other Fairtrade Battles: How We Took on the Corporate Giants to Change the World.

Fairtrade is creating change for over seven million farmers, workers and their families across the developing world. It challenges the injustices of world trade by showing that ordinary people can, when they take matters into their own hands, make a...

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Disrupted: Ludicrous Misadventures in the Tech Start-Up Bubble.

He tried to reinvent himself and start a new career in his fifties in an industry that is largely hostile to older workers. And we thought the banks were bad. The company consisted of a pack of sales and marketing charlatans who spun a good story and got...

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Golden Opportunity: Remarkable Careers That Began at McDonald's.

Weary of and insulted by 'the bad rap' of those who work at McDonald's, Teets decided to collect stories of people who had started at McDonalds and went on to create remarkable and rewarding careers. There are personal accounts by 45 past or current...

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Local Heroes: How Loch Fyne Oysters Embraced Employee Ownership and Business Success.

We love Loch Fyne Oysters, which is the reason we bought this engaging, stylish little book. In 2003 with Loch Fyne Oysters vulnerable to corporate takeover, its 112 employees bid for the company and won. The employee-ownership is an inspiring example of...

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The Admirable Company: Why Corporate Reputation Matters so Much and What it Takes to be Ranked Among the Best.

They have surveyed companies around the world to examine the reasons companies are rated highly for their 'quality of management, financial soundness, quality of goods and services, people management, value as a long-term investment, capacity to...

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Insanely Simple: The Obsession That Drives Apple's Success.

Steve Jobs proved that simplicity is the most powerful force in business. It guides the way Apple is organised, how it designs products, and how it connects with customers. Here you can learn the 10 elements of simplicity that have driven Apple's success...

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The Murder of Lehman Brothers: An Insider's Handbook to the Global Meltdown.

A senior investment banker at Lehman's, describes what it felt like to be in the belly of the beast, when his world and that of those around him spun off its axis on September 12, 2008. It explains why action should be taken to ensure no one person or...

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Your Call Is (Not That) Important to Us: Customer Service and What It Reveals about Our World and Our Lives.

'If you have ever been mildly frustrated, extremely irritated or driven just plain mad by automated customer service lines, rude telephone service representatives or agents who can't speak intelligible English, this is for you.' Find out why customer...

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