All Categories - ECONOMICS AND BUSINESS - Consumer Behavior

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Monopoly Rules: How to Find, Capture, and Control the Most Lucrative Markets in Any Business.

Publisher Description "Competition is the bane of the free enterprise system." --Anonymous business mogul What people on the front lines--making, marketing, and selling products and services--really want is to be alone in the marketplace, to have a...

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The Future of Men.

Publisher Description This is a revealing exploration of a market in flux. The Future of Men looks at the important forces shaping men's present-day and future lives and draws conclusions as to how recent and current shifts are likely to influence...

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Next. Now.: Trends for the Future.

Publisher Description From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the...

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Treasure Hunt: Shopping Habits of the New Global Consumer.

Publisher Description Come and join the hunt - secrets for success in a world of bargain seekers. This is an examination of the economic countertrend whereby middle income consumers have made the art of bargain hunting into a major business opportunity...

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Futureshop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want.

Publisher Description A bold forecast of how the coming auction culture revolution will radically transform what, how, and why we buy Visionary entrepreneur Daniel Nissanoff breaks the news that the eBay auction phenomenon is about to explode in a big...

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Owner's Guide to a Small Business Website: What You Need and How to Get There - Without Paying the Earth.

If you have a business and want to attract customers and enhance your profits this is a useful, straightforward, jargon-free guide. It really does tell you all you need to know about putting up a website. Publisher Description Many small business owners...

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Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment.

This is a fascinating enquiry into the collective intelligence of crowds and how it has created new business models. It argues that 'a large group of diverse individuals will come up with better and more robust forecasts and make more intelligent...

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The Urge to Splurge: A Social History of Shopping.

Focuses largely on an Anglo-American approach to buying and selling, and includes information on Australians who 'like the British, were reluctant to give up counter servicesupermarkets didn't really take off until the 1960s.' Learn about such things as...

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