This book offers practical hands-on help for anyone wanting to start their own business in a range of disciplines. If you are one of the thousands of people who have expertise you think you can turn into your own business, the "Start and Run" series shows you how to set about achieving your dreams. Written by experts in their respective interest areas, but always easy to read, these books provide step-by-step coaching for businesses as diverse as bed and breakfasts to teaching English as a second language. All Self-Counsel's "Start and Run" titles include a free CD with business and marketing tools to help you get going as soon as possible. It also focuses on choosing a location, budgeting and financing, hiring and managing, attracting customers, designing a menu, and more.