They have surveyed companies around the world to examine the reasons companies are rated highly for their 'quality of management, financial soundness, quality of goods and services, people management, value as a long-term investment, capacity to innovate, quality of marketing and social and environmental responsibility'.
In much the same way as Jim Collins did in Good to Great and Built to Last, Michael Brown and Paul Turner draw upon a wealth of detailed research in Britain, America and other regions, to analyse the qualities that have contributed to firms being ranked the most-admired companies in annual surveys over the past 20 years. Their research, not surprisingly, highlights the close link between being admired and being successful in terms of long-term shareholder value. But how much the different criteria affect how admired a firm is and how successful it is can be extraordinarily revealing. This is a book with crucial lessons for anyone who wants their company to be a leader in its field and to stay ahead of its competitors.